Royal Museums
Greenwich - Pitch
For over 350 years, The Royal Observatory Greenwich has helped people explore the universe. The ROG’s Schools programme issued an open call for an animation simplifying the complexities of Solar Eclipses into an accessible and fun explainer for 7-14 year olds.
Client’s Script
“When the Moon’s tilted orbit brings it directly between the Earth and Sun, we get treated to a spectacular sight – a total solar eclipse! When the eclipse begins, the disc of the Moon will slowly start to cover the disc of the Sun and as the Moon continues to move in its orbit, it will start to cover more and more of the Sun. To observers on the Earth, it will look like a hungry Moon is taking bites out of the Sun! Eventually, the Moon will cover the entire disc of the Sun, and with the light from the Sun blocked by the Moon, day becomes night, and all the animals and birds head off to bed. If you’re outside the area where the Moon’s shadow falls, you won’t get to see the total solar eclipse!”
The solution
Utilising whiteboard animation to unpack information in space (pun intended) enabled the complexities of the solar eclipses to be simplified step by step for maximum retention. Injecting playful contemporary characters and storytelling make the information digestible and accessible to the target demographic.
Credits
Senior Creative - Sarah Verrall
Looping Animations - Sarah Verrall
Illustration - Karina Wilkinson
Script - Royal Museum Greenwich
Pitch produced for We Are Cognitive
