With no shortage of office developments in London all offering fantastic amenities and sustainability targets to tenants, PSP had tall competition from other prestigious developments to dominate a brand new world of work.
Panorama St. Pauls
“[I’ve] never seen anything like this in the industry. It gained much positive traction, laying the groundwork for further brand story telling to follow”
The challenge
How do you make your office space stand out amongst a sea of copy-paste buildings to take the top spot as London’s no 1 place to work from?
The solution
Death by specification and fly through CG renders were off the cards for the PSP trailer. Moving away from traditional real estate marketing, our film captured the tenants attention by telling the story of their first day, reimagining your 9-5 whilst showcasing the 5-9 once you’ve clocked off. Hand-drawn illustrations inspired by fashion sketches were used to emphasise PSP’s commitment to a more human-centric workspace.
The results
HSBC pre-let an entire floor before construction completed.
2023 Indigo Design Award winner.
Pre-let value generated from 3 minute teaser animation.
Credits
Senior Creative - Sarah Verrall
Looping Animations - Sarah Verrall
Script writer - Mark Daydy
Illustration - Fran Morton & Alex Hedworth
Animation - Jackie Miller
Animation produced for We Are Cognitive
